'Wanna bet?' Campaign
The "Wanna bet?" campaign has been developed to target people experiencing problems as a result of gambling and encourage them to seek assistance.
The key message of the Campaign is "If gambling has become more important than other things in your life - you have a problem". The secondary message is "Help is available".
The tagline "Wanna bet?" is designed to counteract the denial which many problem gamblers express when they encounter messages which may make them uncomfortable.
All messages contain a strong call to action to contact the Gambling Helpline or local Gambling Help Services.