Responsible Gambling Community Awareness Campaign
The Responsible Gambling Community Awareness Campaign, released in October 2009, targets low to moderate risk gamblers.
The Campaign seeks to encourage this group of gamblers to develop responsible gambling habits and behaviours. The key messages of the Campaign are “staying in control” and “setting limits”.
The two concepts used to convey these messages include “Don’t be a Galah” and “Don’t go over the top”.
Media channels used to spread the messages across the State include:
- newspapers
- bus shelters
- bus and train stations
- billboards
- sport stadiums
- cinemas.
An innovative search engine graphic is used in the message to encourage people to visit this website.
An on-line advertising component has also been included in the campaign to combat the increasing incidence of on-line gambling.